After a recent redesign, the 2024 Toyota Prius has emerged as an unexpectedly attractive and aspirational vehicle. While it may not be a high-speed sports car or a rugged off-roader, the new Prius is a car that drivers are eager to get behind the wheel of. One of the first things you’ll notice is its improved aesthetics. The sleek design sacrifices a bit of interior space in exchange for sporty proportions, giving it a look that wouldn’t be out of place in Mazda’s lineup, known for its stylish designs. The long front end, low roof, and distinctive rear quarters contribute to its eye-catching appearance. Inside, the Prius strikes a balance by offering a more conventional design without an overload of quirky tech elements.
The enhancements in body rigidity and handling don’t magically transform the Prius into a sports car, but they have elevated its performance, making it a more engaging drive, especially when tackling corners. More importantly, the Prius maintains its title as a fuel-efficiency champion and remains a sought-after choice for hypermilers. Achieving an impressive 49 to 57 miles per gallon, the Prius continues to lead the way in both technology and practicality, making it the ideal companion for daily commutes.
In a market where crossovers and SUVs are rapidly displacing sedans and sedan-like vehicles, the Prius finds itself in a unique position with few direct competitors. The Kia Niro hybrid, a compact hatch with a bit more cargo space, comes close but falls slightly short in terms of fuel economy. The Hyundai Elantra hybrid, similar in size to the Prius and priced lower, offers comparable efficiency. Toyota’s own Corolla hybrid sedan shares a similar size and lower price point but can’t match the Prius’s versatility as a liftback, and the hybrid version of the Corolla hatchback is not available. In summary, the 2024 Toyota Prius remains largely unchanged after its comprehensive redesign last year, continuing to offer a compelling blend of style, efficiency, and practicality.
